gender representation

 Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks). 

The majority of these posters are male dominated. Male characters play an active role and are shown as mentally and physically powerful. 

The main character Emmets Lego movie poster is him running away with a scared expression on his face. this might show he is not the typical main male hero as most typical heroes are brave, strong and powerful and are usually running towards danger and saving people whereas emmet is running away. this might be trying to break down gender stereotypes by showing emmets vulnerability and that he is not a typical male. 

the main evil villain lord business's poster is very evil and angry. from the way he is shouting in the poster it shows he is angry and an important character. by the way he is angry we know he is supposed to be feared. he is also showing teeth on his helmet and his mouth. the helmet is also red which indicates anger and might make him seem like a villain.

there is only one girl poster. this is of wild style which is emmets love interest. she is seen as the opposite to emmet and is seen as less of a typical girl stereotype. she is not afraid of danger and saves emmet many times. whilst she is portrayed as breaking gender stereotypes, she still has some femininity in her character like she is lipstick and long eyelashes.

Vitruvius is one of the  key characters in Lego movie. he is shown as a typical wise old man since he has a long flowing beard, white hair. by having glowing eyes it shows the wisdom and mystery he holds. 

all of these posters create lots of different gender representations.